On October 4^th, 2025, the biennial Busworld Europe took place with great fanfare in Brussels, Belgium. As an elite of Chinese bus manufacturers, HIGER unveiled three electric New V Series models for the European market. These innovations—focusing on electrification, intelligent cockpit, and premium quality—highlight the transformation of smart manufacturing in China.

Electric New V Series makes debut in Europe

Three “V” s interpret the spirit of innovation

At October 4th 9:30 a.m., HIGER launched three electric New V Series coaches for the European market: the high-end tourist coaches V12E and V12E Pro, as well as the intercity coach V13E. The event attracted customers, major medias, and industry experts from over 20 countries worldwide.

At the launch event, Leo Zheng, Executive Vice President of HIGER, stressed the core values and outstanding features of HIGER New V Series. The intelligent cabin, powered by domain control technology, delivers tangible benefits to operators. The innovative vehicle design brings more comfort for both drivers and passengers. Backed by HIGER's comprehensive after-sales service and operation network across Europe, the New V Series interprets three key principles: Value (co-creating value), Vector (dynamic driving force), and Vision (a commitment to sustainability).

This launch not only demonstrates HIGER's superior quality and technological expertise, but also stands as a prime example of 'Smart Manufacturing in China' accelerating its global presence. In a media interview, Gary Jiang, HIGER's General Manager of Overseas Sales, said: To date, global sales of the New V Series coaches have surpassed 5,000 units, and the vehicles are operating in more than 30 countries worldwide. HIGER's first spare parts center in Europe has also commenced operations in Luxembourg. With the solid backing of both our products and services, I am confident that we can help our customers achieve significant improvements in both driving experience and operational efficiency.

Deep understanding customer demands

Special design for Europe

The New V Series has been in development for three years, during which our technical experts have stayed for long-term in frontline markets for in-depth research. With forward development and full IPD process, the series seamlessly incorporates an innovative 3D modular design, intelligent domain control technology, and advanced manufacturing. Covering the full range from 8 to 14 meters and accommodating all power types, the New V Series offer exceptional adaptability for a wide variety of scenarios. It is competent at diverse operational needs like passenger buses, tourist buses, coaches, school buses, intercity coaches, and city buses. The New V Series feature a platform-based, modular design approach, resulting in a significant increase in parts commonality and a 58% reduction in parts types. The luggage compartment volume has been expanded by 21.6%, with luggage doors now opening up to 140 degrees for greater convenience. The front wall’s openable design, combined with SMC composite material bumpers and central front panels, delivers a lighter body while maintaining overall vehicle rigidity. These innovations enhance the vehicle’s economy, ease of maintenance, and resistance to corrosion.

Building on this foundation, the New V Series electric models have been adaptively developed to meet European technical standards. This ensures safety and comfort while allowing for bespoke solutions tailored to various application scenarios, precisely addressing the personalized needs of customers across Europe. Leveraging China’s advanced, independently developed "battery, motor, and electric control" technology, the New V Series is poised to accelerate the global bus industry’s transition towards new energy and high-end development.

Taking the V12E Pro as an example, our flagship luxury coach showcased at the event, as an example. Custom-designed for Icelandic customers, this model boasts a standard range of 500 kilometers. Its battery box features advanced nitrogen protection and a dedicated thermal management air-conditioning system to ensure optimal performance. With a spacious 12.4-meter length and an exterior height of 3.85 meters, the V12E Pro offers generous interior space, with aisle seats that can slide laterally to further enhance passenger mobility. Thanks to optimized layout engineering, it is the first 12-meter electric coach to achieve a luggage compartment capacity exceeding 10m³. The coach operates at an overall noise level 2 decibels below the European standard. Passengers are treated to a refined interior featuring premium carpeting, amber ambient lighting, high-speed rail-style pull-down curtains, and ergonomically designed seats. Every seat comes standard with a headrest, footrest, and entertainment touchscreen, offering access to movies, music, games, and more for a truly enjoyable travel experience. Notably, this model is designed with the diverse needs of passengers in mind. It features a wheelchair lift seamlessly integrated beneath the mid-door step, a flexible platform that can be added to the wheelchair area, and removable, easily installable seats. This thoughtful configuration ensures both accessibility for all passengers and operational flexibility for customers.

The other two models also showcase HIGER’s outstanding capabilities in personalized customization. The V12E is tailored to customer requirements, measuring 12.4 meters in length and 3.65 meters in height. Optimized for medium- and long-distance urban routes, it achieves an ideal balance between operational efficiency and passenger comfort. The V13E intercity coach measures 13.15 meters in length and 3.45 meters in height. It comes equipped with an extended luggage compartment door and a pneumatic outward swing middle door. After the exhibition, this model will be shipped to France.

Higer Bus

Embark on a journey to "Global Excellence"

As HIGER accelerates its global expansion, it remains committed to the principles of "international market, localized production, global talent recruitment, and premium product quality." By leveraging cutting-edge technology and a premium product strategy, HIGER continuously strengthens its core competitiveness. Integrated solutions are enhancing customer loyalty, driving the company's transformation from simply exporting products to delivering comprehensive systems and building a robust global ecosystem.

After 20 years of layout for its internationalization strategy, Higer Bus has grown into a well-known brand with annual sales exceeding 10 billion CNY. Its products operate in more than 150 countries and regions worldwide, with a cumulative export volume of over 70,000 buses, firmly ranking among the top in the industry. Among these achievements, the sales volume in overseas markets has surpassed that in the domestic market, which marks a major breakthrough in the company’s overseas strategy. In the process of the global advancement of Higer Bus, new energy vehicles have become the biggest highlight. In 2024, the export sales of new energy buses of Higer Bus increased by 33% year-on-year, accounting for half of the total export volume. Specifically, Higer continuously exports pure electric buses to South Korea, making it the top-tier bus brand in the country. Also, Higer delivered 100 pure electric buses to Uruguay, setting a record for the largest pure electric bus order in the country’s history. And in 2025, Higer delivered 450 pure electric luxury city buses to Chile, making huge progress for local green public transportation.

For four consecutive exhibitions of Busworld, HIGER has been a vocal advocate for ushering buses into the era of electrification. From the launch of the supercapacitor city bus in 2017, the Azure series of electric buses in 2019, the high-end FENCER f1 electric bus in 2023, and the upcoming debut of the electric New V Series coaches in 2025, HIGER has consistently showcased China's leading capabilities in R&D and manufacturing. These milestones not only highlight China's strength in the industry but also underscore its important role in innovation and the premiumization of new energy buses on the world stage.

Looking ahead, the evolution of buses will extend far beyond the vehicles themselves, encompassing breakthroughs in research and development systems, ecosystem collaboration, and the establishment of industry standards. With the electric New V Series leading the way, HIGER stands at the forefront of reshaping the global bus market, driving the advancement of Chinese smart manufacturing and bringing innovative Chinese buses to the world.